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  • Building a Custom Page Builder with Advanced Custom Fields Flexible Content Field

    Building a Custom Page Builder with Advanced Custom Fields Flexible Content Field

    Advanced Custom Fields (ACF) is a powerful WordPress plugin that enables developers to create custom meta boxes and fields for their website. One of its standout features is the Flexible Content Field, which allows you to create versatile and dynamic layouts with ease. In this article, we will discuss how to build a custom page builder using ACF’s Flexible Content Field, leveraging the existing knowledge from the E2M Solutions article.

    Why Use ACF and the Flexible Content Field?

    ACF simplifies the process of adding custom fields to your WordPress website, allowing you to create fields for various content types like text, images, and video. The Flexible Content Field is a powerful layout builder that enables you to create a variety of content sections on your website without needing to code complex templates. This feature is especially beneficial for developers looking to create custom layouts with ease and simplicity.

    Getting Started: Installing ACF

    Before diving into building a custom page builder, you need to have Advanced Custom Fields installed and activated on your WordPress website. You can download the free version of ACF from the WordPress plugin repository or purchase the Pro version for additional features.

    Creating a Custom Page Builder with ACF

    1. Register a new custom field group

    To start building your custom page builder, create a new custom field group in ACF by navigating to Custom Fields > Add New in your WordPress dashboard. Give the field group a name, such as “Page Builder.”

    1. Add a Flexible Content Field

    Within the custom field group, click on “Add Field” and select “Flexible Content” from the field type dropdown. Name the field “Page Builder Sections” or something similar.

    1. Create layout sections

    Now, you can begin adding layout sections to your Flexible Content Field. Click on the “Add Layout” button and give your layout a name, like “Text Section.” Then, add the necessary fields for your layout. For a text section, you may want to add a WYSIWYG editor, a text field for the section title, and an image field for an optional background image.

    Repeat this process for each layout you want to include in your custom page builder, such as image galleries, video sections, or call-to-action blocks.

    1. Assign the custom field group to your desired post type

    Under the “Location” settings in your custom field group, choose the post type where you want your page builder to be available. For example, you might want it to appear on Pages, Posts, or a custom post type.

    1. Implement the custom page builder in your theme

    In your theme’s template files, add the necessary code to display the content created with your custom page builder. To do this, use the “have_rows” and “the_row” functions provided by ACF to loop through the layout sections and output their content.

    Here’s an example of how you might implement the custom page builder in a template file:

    <?php if( have_rows('page_builder_sections') ): ?>
      <?php while ( have_rows('page_builder_sections') ) : the_row(); ?>
    
        <?php if( get_row_layout() == 'text_section' ): ?>
          <div class="text-section">
            <?php if( get_sub_field('section_title') ): ?>
              <h2><?php the_sub_field('section_title'); ?></h2>
            <?php endif; ?>
            <?php the_sub_field('content'); ?>
          </div>
        <?php endif; ?>
    
        <!-- Add other layout sections here -->
    
      <?php endwhile; ?>
    <?php endif; ?>
    

    By leveraging Advanced Custom Fields and the Flexible Content Field, you can create a custom page builder that is both easy to use and highly

  • Update are coming soon

    Update are coming soon

    Eclipse Digital has been growing!

    And with that growth there are changes coming soon to our website. We have already updated our logo and are in the process of redesigning our website with a look to match our brand. We are looking forward to showing off our changes to you in phases.

    Get more traffic to your eCommerce

    What do you think of the new logo? We would love to hear your thoughts. Need an updated website? Give us a call 612-524-8202 and we will help you with a redesign as well as optimize your site to achieve your business goals.

  • 3 Big Web Design Trends for 2022

    3 Big Web Design Trends for 2022

    2022 promises to be a stand-out year for web design. Current events will certainly come into play, and we all know that the pandemic has greatly affected the way users interact with websites. Mobile devices have also continued to become more powerful, and the privacy and safety of users’ information have come to the forefront of many people’s, and web designers’, minds. Check out these trends that are sure to affect website development in Minneapolis and beyond.

    Web Designer’s 3 Big Trends for 2022 Website Development in Minneapolis

    1. Sharing Instead of Telling

    Inspiring people with the message of your company or product means drawing them in with interactive experiences and visuals that will surprise and engage them. This year, you’re sure to see more background videos and animations that will engage the user’s mind while adding gentle motion to your page.

    Making these videos and animations subtle is the key to their effectiveness, as you want your pages to have life and energy without overwhelming your visitor. These micro-interactions can be triggered by hovering the cursor over a particular location, or when the user scrolls to a particular part of the page. This will help to gain the attention of your visitor while serving to share your message in a simple, digestible way.

    2. Simplicity

    If your business is looking to grow, it’s time to simplify your website. Using calming colors, vivid imagery, fewer words, and clear calls to action will help create lighter experiences that will encourage the user to delve deeper into your site. Rather than putting every bit of information upfront on one page, there will be simplified messaging that causes the user to want to know more. Complex conversations and busy imagery leave many visitors feeling overloaded with information.

    3. Safety-Focused

    Everyone is re-learning how to engage with the world after the last couple of years and people are undeniably overwhelmed. Design trends are evolving and are really focusing on helping people feel safe while preparing to reengage. Coaxing people back into the world includes giving them space, helping to reduce anxiety, and making them feel comfortable and protected.

    Focusing on safety includes not just the intricate details of the information they share with you, but on their emotional safety as well. Using natural, organic shapes and imagery inspired by the outdoors and their home decor will subtly give them a feeling of home while also encouraging them to venture into new spaces. This really is about aesthetics and feelings, as people want to be away from home, but also to be reminded of its comforts.

    With increased technical capabilities, websites have developed a lot of complexity over the last few years. Designers and developers must respond to cultural experiences and concerns in order to keep up with the competition. Contact Eclipse Digital today for a strategic analysis of your project. Whether you are building a website from scratch or just want to keep your current one updated, we are your one-stop shop for design and development.

  • How to Choose the Right Digital Marketing Agency for Your Business

    How to Choose the Right Digital Marketing Agency for Your Business

    In modern times, making a splash in the digital world is more important than ever. In the coming years, you’re likely to draw in a huge amount of your business through digital channels. Clients are using social media, websites, and other digital avenues to get information on products and services. That’s why it’s so important to choose the perfect digital marketing agency to meet the needs of you and your company in the Minneapolis area and beyond.

    How to Choose the Right Digital Marketing Agency for Your Business Based in Minneapolis

    Look for Experience

    Digital marketing is important. In fact, a successful campaign could be the difference between success and failure for your business. So, it’s important to choose a marketing agency with plenty of experience,

    Our staff includes professionals with years of experience in the world of advertising, digitally and otherwise. We promise to make the best use of all the expertise we’ve gained over the years to ensure your campaign runs smoothly.

    Great Communicators

    As much as quality marketing nous is vital to an excellent marketing campaign, soft skills are important too! After all, you need to communicate well with the company you hire, ensuring you’re able to get across everything you’re looking for in the campaign as well as communicating during the process.

    We’re committed to offering an excellent customer experience for everyone we work with, and that’s a philosophy with its roots in great communication. Only by being open can we hope to address your needs and ensure your campaign runs smoothly.

    A Range of Services

    Marketing isn’t always straightforward. There’s a lot to consider when planning a campaign, and sometimes things can change quickly. That’s why it’s important to work with a company that offers a range of different services to ensure versatility and adaptability in the event you need to suddenly change course.

    We offer a variety of different services, including web design, competition monitoring, and digital marketing. We’re adept at turning our hands to new tasks and overcoming all the different challenges we might face, so when you work with us, you know you’ve got a dynamic and changeable company on your side.

    Strong Portfolio

    Promises of great work are great, but at the end of the day, your bottom line is at stake here. You don’t want to just hear good things, you want to see concrete evidence of great work the agency has conducted in the past, ideally with high-profile candidates. The best way to see the kind of work your marketing company is capable of is by browsing their portfolio.

    Some newer companies don’t have much work to share with potential customers, making it difficult to know whether they’ll be a good fit for their team. Here at Eclipse Digital, we’re proud of our extensive portfolio. We’ve worked with a wide range of different businesses in all kinds of fields and you can see for yourself the quality of work we can produce.

    Want to get more information on the way digital marketing can help you and your business? Contact Eclipse Digital today for all your digital marketing needs!

  • 3 Tips for Finding the Best SEO Services in Minneapolis

    3 Tips for Finding the Best SEO Services in Minneapolis

    For business owners who want to kick their SEO efforts up a notch, it’s time to consider onboarding an experienced SEO provider who will get the job done. Finding the right SEO services in Minneapolis can generate real, tangible results, helping you meet the goals you’ve set for your business. It’s important to take the time to make sure that the company you hire is the right fit for you. Here are some tips to consider when beginning this process.

    3 Tips for Finding the Best SEO Services in Minneapolis

    1. Specify Your Goals

    In order to avoid ambiguity, you and your team need to outline exactly what you are hoping that SEO services will accomplish for your business. Are you looking to boost your product sales with certain keywords? Are you hoping to increase your website’s conversion rate or reduce your bounce rate?

    You may also want to consider asking for help with building a social media following or creating sponsored content. Whatever the case, make sure your goals are clear so you know if an SEO firm can help you or not. A list of goals will also help a firm understand the types of results you are looking for.

    2. Request Realistic Estimates

    When reaching out to any SEO agency, provide them with a list of your expectations and ask for an honest estimate for their services. An estimate should include the cost as well as the time frame they expect the work to be completed in. Any provider who is not forthcoming about the services they offer, or won’t give an idea of cost upfront should give you pause in continuing a working relationship with them.

    Quality SEO agencies who have a decent amount of experience will be able to tell you how much work it will take to optimize your site. Properly assessing how much work is required will allow them to know how long it will take, as well as how much it will cost. Optional add-ons can be discussed later, but the upfront quote should clearly lay out their expectations of the job, as well as what is included in that price.

    3. Ask How They Measure Results

    Although many business owners dream of landing that top spot in the SERP, SEO is about more than just rankings. Reputable SEO providers know that the goal of any SEO strategy will ultimately be to help your business make money. Professional agencies will look at KPIs (Key Performance Indicators) in addition to rankings. These KPIs may include conversion rates, leads, traffic numbers, and revenue that has been generated.

    Hiring the right SEO firm for your business requires asking the right questions, finding proof of results, and researching your options. Any agency that is worth hiring will take the time to understand your industry and your business goals in order to create a strategy that will serve up the best SEO results possible. Contact us today at Eclipse Digital Inc. for solid SEO results with an expert staff who will not only meet, but exceed, all of your expectations.

  • 4 Characteristics of a Quality Web Designer

    4 Characteristics of a Quality Web Designer

    A company’s website is one of the most effective tools in promoting products and services, and one of the top avenues in which businesses can reach their sales goals. Even websites that are not meant for business purposes draw more online visitors when they are easy to navigate and engaging. Choosing a quality web designer in Minneapolis is one of the most important investments you can make, as your website’s success is directly related to the caliber of its design.

    4 Characteristics of a Quality Web Designer in Minneapolis

    1. Demonstrates Industry Experience

    A great designer should have experience creating sites for clients that are in the same industry you are in. This ensures that your designer is familiar with the type of industry you are involved in, helping you build the best website possible for your audience.

    Designers who do not have an understanding of your market will be able to build a general site, but someone with knowledge in your area of expertise will be able to more effectively use tools that will engage your clients, which will ultimately lead to more interaction and more sales.

    2. Has an Expansive Portfolio

    Hiring a designer that is just starting out may cost you less money in the short term, but could cost you more time and money in the long run. Website designers with an expansive portfolio will have more experience and will be able to work harder and faster thanks to their higher level of training and more refined techniques.

    Professionals with detailed portfolios can showcase their past projects, giving you more options as to what will best suit you and your industry. You will be able to do a thorough search of their past work to get a better idea of their expertise and strategies.

    3. Offers a Variety of Services

    In addition to creating websites, most quality web design companies will be able to offer a variety of services. Some companies are able to offer SEO, social media campaigns, content creation, and so much more through digital marketing. All of these services work together to complement the needs of your new website. It is important that your designer has these additional skills so that any needs can be addressed and resolved quickly.

    4. Sets and Meets Deadlines

    Website owners want to employ a designer who can accurately project the time in which they can create a website, and follow through on meeting that deadline. Projects can, however, take longer than the time quoted, but a website designer with a good amount of experience will inform you as soon as possible if there is an unexpected problem and how long it will take to work through it.

    Quality designers will offer continued services in order to maintain your website. Keeping up with user experience and current trends will ensure that your site is always functioning properly and performing at the highest standard. Contact us today at Eclipse Digital Inc. and let us help you boost your brand with our website design services through our digital marketing agency.

  • 6 Ways an E-Commerce Marketing Agency Can Help You Build Your Brand

    6 Ways an E-Commerce Marketing Agency Can Help You Build Your Brand

    E-Commerce is a part of the economy that is growing and growing. In 2020, e-commerce sales revenue in the United States was over $400 billion. If you want to be successful at selling products or services over the internet, you will need a winning strategy that is specific to your brand. Eclipse Digital is an ecommerce marketing agency that can take your online sales to the next level. Here’s how:

    6 Ways an ECommerce Marketing Agency Can Help You Build Your Brand

    1. Develop an E-Commerce Marketing Strategy That Is Perfect for You

    Our careful analysis of your company and its products or services will ensure that you have a coherent marketing strategy for the virtual environment. Basically, we understand how to make your business look good to buyers over the internet.

    2. Design a Website That Will Help You Increase Your Sales

    Based on our analysis, we will create a website that is aligned with your brand. The websites that we build are visually attractive and user-friendly. We turn visitors into buyers. Our websites load quickly, and they are designed to perform well on mobile devices.

    3. Optimize Your SEO Digital Marketing

    Search engine optimization, or SEO, is essential for online sales. We will develop keywords that are perfect for your products and help you utilize content and internal linking to maximize your web traffic.

    4. Help You Advertise Your Brand on Social Media

    These days, you need more than a beautiful website to make sales. People are spending increasing amounts of time on search engines, Facebook, Instagram, and other social media sites. Our social media services include pay-per-click (PPC) advertising, Facebook ads, and Google Ads.

    5. Make Your Brand Stand Out Against the Competition

    Being aware of the competition is essential, however, it is also time-consuming. Imagine reading through website after website trying to understand what others in your industry are offering and how they are marketing themselves. We do this work for you using AI to monitor changes to competitors’ websites, including

    • How they are built
    • What content they include
    • What visual changes occur
    • Which keywords they are using

    This information allows us to help you develop a brand that offers everything your competition has and more!

    6. Monitor Your Website’s Performance and Make Adjustments As Needed

    For your brand to remain effective, your website needs to function properly. Not only do we build our websites based on a solid strategy, our maintenance team provides ongoing support to ensure they always perform well. We are there to respond quickly if any technical issues occur, and our frequent diagnostic work prevents glitches before they occur.

    With an attractive website, effective SEO, and the advantage of AI, your business has the potential to generate an incredible amount of revenue with e-commerce. We would like to offer your company our knowledge of internet sales and our technical expertise. Check out Eclipse Digital today to discover more about how our services can help you build your brand.

  • Low Web Traffic? 5 Signs You Need to Hire an SEO Company

    Low Web Traffic? 5 Signs You Need to Hire an SEO Company

    One of the best things a business owner can do is learn how to outsource and delegate. If you run a business, it’s likely that you are up to your ears with your daily demands and sometimes you need a helping hand to complete the jobs that you don’t have time for. Not only that but there are also certain talents that you might not have that others do, such as SEO skills. Here are some glaring signs that you should hire an SEO company.

    Low Web Traffic? 5 Signs You Need to Hire an SEO Company

    1. You’re Not Getting Organic Traffic

    There are close to four billion searches on Google every day. That’s a staggering number of people looking for something. Unfortunately for a lot of businesses, most people don’t scroll past the first page when looking for their answer. If you are ranking poorly on the search engine results pages, or SERPs, you don’t stand much of a chance to get any of those eyeballs on your website. Good SEO companies specialize in making sure you reach the top page.

    2. You Don’t Know How to Optimize Your Content

    You can write your little fingers to the bone creating content, but if it’s not optimized for the search engines, you’re basically wasting your time. Google and other search engines have specific criteria that they look for in order to push your content to the top of the list. This can include, word count, formatting, searcher intent, and a host of other things. SEO companies are up to date on what it takes to create a good piece of content.

    3. Your Website Is Not Professional

    We all know what they say about first impressions. If your website or content isn’t up to professional standards, any potential traffic that you had will bounce within seconds. If this is not your specialty, it’s a wise idea to leave it in the capable hands of an SEO professional who will know how to design a website to make it attractive for visitors. This can include everything from graphics to white space to header tags.

    4. Your Content Is Not Mobile Friendly

    We are on our phones or tablets all the time and this is a trend that is only going to grow stronger. If you don’t know how to optimize your content so that it looks good on someone’s smartphone or tablet, you’re losing out on gobs of potential business. A good SEO will know how important this is and will make sure your content looks good across all different devices.

    5. Your Website Is Slow to Load

    Nothing is more annoying to a visitor than a slow website that takes ages to load. Most people won’t stick around for more than a couple of seconds, so if this is a problem with your site, say goodbye to potential traffic and sales. There’s a lot that can be done on the backend of your website that ensures fast loading time and a smooth user experience.

    If any of these signs sound familiar to you it might be time to bring in a professional. Call Eclipse Digital today for a consultation on how we can help drive your business.

  • 3 Services You Can Find at the Best Digital Marketing Agency in Minneapolis

    3 Services You Can Find at the Best Digital Marketing Agency in Minneapolis

    From targeted advertisements to interactive web designs, having a razor-sharp digital marketing campaign is a precondition to setting yourself apart in a very crowded playing field. If you’re thinking about consulting a marketing professional, you need one who can capture your unique voice and story. Here are three services you can expect to find at the best digital marketing agency in Minneapolis.

    3 Services You Can Find at the Best Digital Marketing Agency in Minneapolis

    1. Website Design and Development

    Your website is the nucleus of your business. It is your clients’ go-to resource to discover your story, voice, and mission, as well as how all three of these fit in with their particular needs. To say that your website must be dynamic, visual, useful, and user-friendly is an understatement; without these qualities, your client will be left feeling adrift, unsure how you are uniquely qualified to serve them.

    A digital marketing agency will be able to capture your unique story and voice through powerful copy, visuals, products, and designs. In particular, it will utilize:

    Aesthetically Pleasing Design Methods

    If your website is difficult to navigate, users will not stay long. An agency, then, will tailor-make a website that is as resource-rich as it is pleasing to the eye.

    eCommerce

    eCommerce is the area of buying and selling goods and services on the Internet. Not only will an agency set up your business’s shop, but they will help generate the copy and visuals that will draw your audience to click on it.

    Website Conversion

    If you already have a website, but it’s hosted on a different content management system than you’d like, an agency can migrate it for you. For instance, switching from WordPress to Squarespace while keeping your domain name shouldn’t be an issue.

    Strong SEO

    SEO, or search engine optimization, is an organic way of increasing your brand’s search engine rankings. That is, it’s promotion that doesn’t require you to spend money on advertisements. An agency will know how to manipulate keywords, URLs, post titles, and other facets of your website to boost your presence.

    Mobile-Friendly Design

    A small percentage of website views come from desktop computers nowadays; the majority come from mobile phones. Therefore, having a website design that looks as nice on one’s phone as it does on one’s desktop is crucial.

    2. Digital Marketing

    Once your website is up and running, you need to turn your attention to promoting your brand. As mentioned, SEO is one way an agency will achieve this, but most companies employ several other methods to make their voices heard.

    Advertisements

    Hootsuite, a social media management platform, reported in 2021 that an advertisement posted on Facebook had the potential of reaching 190 million individuals… in the United States alone. Google Ads/Adwords, too, is an incredibly powerful promotional tool. An agency will be skilled in building and managing advertisements across social media platforms to get your story out to as many people in your targeted audience as possible.

    Pay Per Click Advertising

    PPC is a way to drive traffic to your website through advertisements and hyperlinks posted on other platforms. Every time a user clicks through to your website from the original publisher’s platform, your company will pay the publisher a certain amount. An agency is beneficial here because they will know which websites your target audience is most likely to visit, and how to build a winning advertisement.

    3. Competition Monitoring

    It’s important to know what your industry rivals are up to: to keep abreast of the field as well as to learn from them. An agency should know how to use AI to spot these successes, measure analytics, and keep a detailed record of the results for you to view at a later date.

    It’s hard to find a company that’s a leading industry expert in all of the above three areas. Fortunately, that’s where we come in. Visit us at Eclipse Digital. We’re Minneapolis’s premier website and digital marketing agency, catering to businesses that are looking to unleash their full potential through results-driven eCommerce techniques. There’s only one of your brand, so why would you settle for anything less than a 100% unique marketing campaign?

  • 4 Ways Getting PPC Management Will Save You Money

    4 Ways Getting PPC Management Will Save You Money

    Before launching your PPC campaign in Minneapolis, take a moment to think about the results you want. If you have the knowledge to successfully find keywords and launch adverts, you’re going to do great. But if you lack this information, you need PPC management to keep from wasting your money.

    4 Ways Getting PPC Management Will Save You Money

    1. Take Away the Learning Curve

    Managing your own PPC campaign means researching keywords, establishing your campaign settings, and writing adverts. You’ll then need to constantly monitor and adjust your campaign to ensure it works for your brand.

    As you might have guessed, these tasks demand a learning curve before you can get them right. And we haven’t even yet scratched the surface to define what “doing them right” means. For instance, developing an advert means you must learn to effectively copywrite. You then need multiple versions of one advert to target different audiences. You’ll also need to track each keyword performance, understand your PPC data, and so on.

    Save Time

    If time is money, you will invest a great deal of both to learn the elements of a successful PPC campaign. But you can stop the trial by fire, focus on what you do best, and outsource these tasks to professionals who know how to yield the best results.

    2. Stop Waste

    Compiling a well-thought PPC campaign is not easy. In fact, it is complex and requires a series of crucial steps. Companies that quickly put together campaigns without real knowledge of PPC waste around 60% of their budget on unrelated keywords; for instance, many inadvertently attract job-seekers or those looking for other services.

    But a professional management staff can develop targeted ads, make the most of your budget, and stop the waste. They’ll also provide the constant attention a viable campaign demands.

    3. See Faster Results in Minneapolis

    The whole point of a PPC campaign is to generate leads and convert them to customers. But if time passes and you’re still not seeing an uptick in revenue, your campaign isn’t working.
    Professionals can strategize PPC so it accommodates your business. This means identifying the appropriate keywords, developing ads that speak to your client base, and converting leads with a smart and informative landing page. PPC campaigns include a broad range of tasks, and each must be completed to generate the speedy results you want (and need).

    4. Prevent Click Fraud

    Click fraud is a technique used to inflate the number of clicks on a PPC ad. It’s usually driven by:
    • Publishers clicking ads on their own sites to generate higher personal revenue
    • Competitors trying to drive up your advertising costs

    It’s possible to detect and prevent click fraud, but doing so is not easy. You must analyze your stats and try to spot suspicious activity. A PPC professional is well acquainted with click fraud and, because they’re already monitoring your campaign, can quickly detect it. This allows your campaign dollars to go where they’re intended.

    Today’s digital landscape isn’t easy to navigate. That’s why we’re here – to simplify the complicated and help you see a higher return on your investment. PPC and SEO campaigns work but only when implemented correctly. Contact Eclipse Digital today and get the help you need to effectively manage your digital marketing campaigns.