Author: Eclipse Digital

  • Minnesota Remodelers: Website Traffic Growth & Google Ads Performance Enhancement

    Minnesota Remodelers: Website Traffic Growth & Google Ads Performance Enhancement

    Minnesota Remodelers: Website Traffic Growth & Google Ads Performance Enhancement

    See how traffic, engagement, and new users skyrocketed within weeks!

    Client Overview

    A business sought to enhance its online presence, improve website traffic, optimize Google Ads, and reduce advertising costs while increasing overall campaign performance. Through strategic adjustments and optimization, we delivered significant improvements.

    Digital marketing agency Minnesota

    +60% Organic Reach

    The Challenge

    Before partnering with Eclipse Digital, Minnesota Remodelers faced several digital hurdles:

    • Low Website Traffic: Minimal organic reach and poor SEO rankings resulted in inadequate visibility.

    • High Google Ads Cost: The client was experiencing high CPC (Cost Per Click) with low ROI.

    • Low Conversion Rate: Despite running ads, conversions were below industry benchmarks.

    • Poor Ad Targeting: Inefficient audience segmentation led to wasted ad spend.

    Strategy Implemented:

    1. Website Traffic Optimization

    • Conducted an in-depth SEO audit and implemented keyword strategies to improve organic reach.

    • Enhanced on-page SEO (meta titles, descriptions, header tags, image alt texts).

    • Improved internal linking structure and content optimization.

    • Created high-quality blog content focusing on industry-relevant keywords.

    • Optimized website speed and mobile responsiveness.

    2. Google Ads Optimization

    • Restructured Campaigns: Segmented ads based on audience demographics, interests, and behavior.

    • Keyword Refinement: Focused on high-intent, long-tail keywords to improve ad relevance and reduce CPC.

    • Ad Copy Enhancement: Created compelling ad creatives with strong CTAs to boost engagement.

    • Bid Strategy Optimization: Implemented automated bidding strategies for better budget allocation.

    • A/B Testing: Conducted continuous testing of ad copies, landing pages, and audience targeting to identify the best-performing variations.

    marketing agency near me
    marketing agency near me

    3. Cost Reduction & Performance Boost

    • Integrated negative keywords to avoid irrelevant clicks and reduce wasted ad spend.

    • Used retargeting campaigns to re-engage potential customers who previously interacted with the website.

    • Optimized landing pages for better conversion rates by improving user experience and simplifying forms.

    • Shifted focus to high-performing ad placements and excluded underperforming networks.


    website development


    website development

    Results Achieved:

    marketing agency near me

    Key Takeaways:

    1. SEO Optimization is Crucial: Improved on-page and technical SEO significantly boosted organic reach.

    2. Smart Google Ads Management Saves Cost: Targeted audience segmentation and bid adjustments led to lower CPC and better engagement.

    3. Conversion-Focused Landing Pages Work: Optimized landing pages improved user experience and increased conversion rates.

    4. Data-Driven Decisions Drive Success: Regular performance tracking and A/B testing helped fine-tune campaigns for maximum results.

    What’s Next?

    This success was just the beginning. With advanced SEO, content marketing, and digital advertising, you have the potential to scale its reach even further.

    Ready to Transform Your Website?

    If your business is struggling with low traffic and poor digital presence, let’s talk! At Eclipse Digital, we help brands redesign, optimize, and grow through tailored digital marketing strategies.


    Contact us today to get started!

  • Dahle Media Group’s Digital Makeover: Increased Traffic & Engagement

    Dahle Media Group’s Digital Makeover: Increased Traffic & Engagement

    Dahle Media Group’s Digital Makeover:
    Increased Traffic & Engagement

    See how traffic, engagement, and new users skyrocketed within weeks!

    Client Overview

    Dahle Media Group is a media production company specializing in publishing, audiobooks, and creative content. Despite their strong expertise, their online presence was underperforming due to an outdated website and lack of search engine optimization (SEO). 

    Local SEO Minnesota

    +70% Website Engagement

    The Challenge

    Before partnering with Eclipse Digital, Dahle Media Group faced several digital hurdles:

    • Outdated Website Design – Lacked modern UI/UX, affecting engagement.
    • Low Website Traffic – Minimal organic reach due to poor SEO.
    • No Search Visibility – Struggled to rank on Google for relevant keywords.
    • Lack of Analytics & Optimization – No insights on visitor behavior.

    NOW !!

    Before

    Local SEO Minnesota
    Local SEO Minnesota

    Our Approach

    We implemented a comprehensive website redesign and basic SEO strategy to boost performance:
    ✅ Modern, Responsive Website Redesign – Improved navigation, faster load times, and a visually engaging UI.
    ✅ On-Page SEO Optimization – Optimized metadata, keyword placement, and structured content for better search rankings.
    ✅ Technical SEO Fixes – Enhanced website speed, mobile-friendliness, and site architecture.
    ✅ Google Analytics Setup – Integrated tracking to monitor performance and growth.

    The Results (Within Weeks of Implementation)

    seo optimization


    • 📈 39 Active Users – A steady increase in engaged visitors.

    • 🚀 73 New Users – More first-time visitors discovering the website.

    • 📊 Consistent Traffic Growth – Visible spikes in website visits after SEO enhancements.

    • 🔍 Better Page Performance – Homepage and key pages saw significant viewership increase.

    What’s Next?

    This success was just the beginning. With advanced SEO, content marketing, and digital advertising, you have the potential to scale its reach even further.

    Ready to Transform Your Website?

    If your business is struggling with low traffic and poor digital presence, let’s talk! At Eclipse Digital, we help brands redesign, optimize, and grow through tailored digital marketing strategies.


    Contact us today to get started!

  • Eclipse Digital Acquires 7 Ten Web Solutions, Expanding Digital Marketing Services

    Eclipse Digital Acquires 7 Ten Web Solutions, Expanding Digital Marketing Services

    A New Era of Digital Excellence

    Eclipse Digital is proud to announce the acquisition of 7 Ten Web Solutions, a strategic merger that strengthens our position in digital marketing and web development services. This acquisition combines the expertise and resources of both companies, enabling us to deliver enhanced solutions to our clients.

    What This Means for Our Clients

    Current clients of both companies will benefit from:

    • Expanded service capabilities
    • Enhanced technical expertise
    • Continued high-quality support
    • Seamless transition process
    • Access to additional resources

    Leadership and Support

    The combined organization will continue to focus on delivering exceptional service and innovative solutions. To ensure continuity of service, Mark from 7 Ten Web Solutions will remain with the company for 12 months, supporting clients through the transition period.

    For any questions or assistance:

    Looking Forward

    This strategic acquisition positions Eclipse Digital to better serve both existing and future clients. We remain committed to delivering innovative digital solutions and exceptional service to help businesses achieve their goals.

    For more information about our services or to discuss your project needs, please contact us directly.

  • SEO for Small Business When You Have a Limited Budget

    SEO for Small Business When You Have a Limited Budget

    Power Up Your Small Business Online Presence

    In today’s digital age, having an online presence is crucial for the success of small businesses. Search engine optimization (SEO) plays a vital role in improving visibility and driving organic traffic to your website. However, for small businesses with limited budgets, investing in SEO strategies can be challenging. But fear not! In this article, we will explore effective SEO tactics that can help your small business thrive even with budgetary constraints.

    1. Start with Keyword Research

    Keyword research is the foundation of any successful SEO campaign. Begin by identifying relevant keywords and phrases that your target audience is likely to search for. Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover high-volume, low-competition keywords. Incorporate these keywords strategically throughout your website content to increase your chances of ranking higher in search engine results.

    2. Optimize Your Website’s On-Page Elements

    On-page optimization involves optimizing various elements on your website to make it search engine friendly. Ensure that your website has a clean and user-friendly design, with fast loading times and mobile responsiveness. Optimize your title tags, meta descriptions, headers, and URLs by including relevant keywords. Create informative and engaging content that is well-structured, properly formatted, and enriched with relevant keywords.

    3. Build High-Quality Backlinks

    Backlinks are an essential component of SEO and can significantly impact your website’s rankings. While it can be challenging to acquire backlinks with a limited budget, there are still cost-effective strategies you can employ. Focus on creating high-quality, shareable content that naturally attracts links from other websites. Collaborate with industry influencers, participate in guest blogging opportunities, and leverage social media platforms to promote your content and attract backlinks.

    4. Leverage Local SEO

    If your small business operates within a specific geographical area, optimizing for local search is crucial. Claim and optimize your Google My Business listing, ensuring that your business name, address, and phone number (NAP) information is accurate and consistent across all online directories. Encourage customers to leave positive reviews, as they can improve your local search rankings. Additionally, create location-specific content and include relevant local keywords to enhance your visibility in local search results.

    5. Harness the Power of Social Media

    Social media platforms offer excellent opportunities for small businesses to increase their online visibility and engage with their target audience. Create compelling social media profiles for your business on platforms that align with your target market. Regularly share valuable content, interact with your followers, and encourage social sharing. The more your content is shared and engaged with, the more visibility it will gain, ultimately boosting your website’s SEO.

    6. Monitor and Analyze Your Progress

    SEO is an ongoing process, and it’s crucial to monitor and analyze your efforts regularly. Utilize tools like Google Analytics and Google Search Console to track your website’s performance, identify areas of improvement, and measure the impact of your SEO strategies. Pay attention to key metrics such as organic traffic, bounce rate, average time on page, and keyword rankings. Use these insights to refine your SEO tactics and optimize your website further.

    In the End

    Implementing SEO strategies for your small business, even with a limited budget, is entirely achievable. By conducting thorough keyword research, optimizing on-page elements, building quality backlinks, focusing on local SEO, leveraging social media, and monitoring your progress, you can enhance your online visibility, drive targeted traffic, and improve your search engine rankings. Remember,

  • Should Your Agency Outsource Web Development?

    Should Your Agency Outsource Web Development?

    Outsourcing Web Development: Unlocking Efficiency and Expertise for Your Business

    Outsourcing web development refers to hiring external contractors or agencies to design, develop, and maintain your website or web application. Many agencies consider outsourcing web development as a way to save costs, access specialized skills and knowledge, and improve efficiency. However, it’s crucial to choose the right outsourcing partner to ensure high-quality work, timely delivery, and effective communication.

    Benefits of outsourcing web development for agencies

    Cost-effectiveness

    Outsourcing web development can be more cost-effective than hiring an in-house team, as you don’t have to pay for employee benefits, training, and equipment. Also, outsourcing partners often have lower labor costs due to the location, which can translate into significant savings for your agency.

    Access to expertise

    Outsourcing web development allows you to tap into a pool of skilled professionals who specialize in different areas of web development, such as design, programming, and optimization. This expertise can help you create a more polished, user-friendly, and high-performing website that meets your business goals.

    Scalability

    Outsourcing web development can help you scale up or down your project as needed, without the risk of overstaffing or understaffing. You can adjust the team size and scope of work based on your budget and timeline, ensuring maximum flexibility and efficiency.

    Time-saving

    Outsourcing web development can save you time by allowing you to focus on your core business activities, such as sales, marketing, and customer service. You don’t have to worry about managing the development process, hiring, training, or supervision, as the outsourcing partner takes care of these tasks.

    Advantages of in-house web development for agencies

    Full control over the development process

    In-house web development gives you complete control over the development process, from planning and design to testing and deployment. You can ensure that your website reflects your brand identity and meets your specific requirements without relying on external parties.

    Better communication and collaboration

    With in-house web development, communication and collaboration are typically easier and more streamlined. You can directly interact with your development team, fostering a deeper understanding of your business goals and ensuring effective communication throughout the project.

    Greater flexibility and customization

    In-house development allows for greater flexibility and customization options. You have the freedom to make changes, implement new features, and respond quickly to market trends or customer demands. This agility can give your agency a competitive edge in the rapidly evolving digital landscape.

    Increased security and confidentiality

    Handling sensitive data and information internally can enhance security and confidentiality. In-house web development reduces the risk of exposing sensitive client information to external parties, providing greater control over data protection and compliance with privacy regulations.

    How to choose the right outsourcing partner for web development

    Define your requirements and goals

    Before selecting an outsourcing partner, clearly define your web development requirements and project goals. Consider factors such as the desired functionality, design elements, technology stack, timeline, and budget. Having a clear understanding of your needs will help you evaluate potential partners more effectively.

    Evaluate potential partners based on their portfolio and experience

    Review the portfolios and case studies of outsourcing companies to assess their expertise and experience. Look for projects similar to your requirements and evaluate the quality of their work, user experience, and technical capabilities. Consider their industry reputation, client testimonials, and online reviews as well.

    Check for cultural compatibility and communication skills

    Cultural compatibility and effective communication are essential for successful outsourcing partnerships. Ensure that the outsourcing partner understands your business values, target audience, and industry dynamics. Assess their communication skills, responsiveness, and ability to understand and address your specific requirements.

    Consider the pricing model and contract terms

    Evaluate the pricing models and contract terms offered by different outsourcing partners. Compare the cost structures, payment schedules, and contractual obligations to find the best fit for your agency. Ensure transparency regarding project milestones, deliverables, and potential additional costs.

    Establish clear project management and communication processes

    Effective project management and communication are vital for outsourcing success. Set clear expectations regarding project milestones, deadlines, and deliverables. Define the preferred communication channels, frequency of updates, and the point of contact for both parties. Establishing a robust project management framework ensures smooth collaboration and minimizes misunderstandings.

    The decision to outsource web development or keep it in-house depends on your agency’s specific needs, budget, and long-term goals. Outsourcing can offer cost-effectiveness, access to specialized expertise, scalability, and time-saving benefits. On the other hand, in-house development provides greater control, better communication, customization options, and enhanced security.

    Consider your agency’s unique circumstances and evaluate the advantages and disadvantages of each approach. By following the guidelines mentioned in this article, you can make an informed decision when choosing the right web development strategy for your agency’s success.

    Remember, whether you choose to outsource or keep web development in-house, maintaining a strong partnership with the development team and prioritizing effective communication are key to achieving your desired outcomes and creating exceptional digital experiences for your agency and clients.

  • Demystifying Sprints: An Inside Look at Agile Project Management

    Demystifying Sprints: An Inside Look at Agile Project Management

    Unveiling the Power of Sprints in Modern Software Development

    Sprints are a popular and effective method of Agile project management, allowing teams to rapidly develop and deliver projects in a structured yet flexible manner. In this article, we’ll provide a behind-the-scenes look at how sprints work and why they’re essential for modern software development.

    1. The Sprint Concept: What Is a Sprint?

    At its core, a sprint is a short, time-boxed iteration of project work that typically lasts between one and four weeks. The main goal of a sprint is to complete a set of predetermined tasks, called user stories, within the given time frame. These user stories are ranked according to priority, with the most critical ones being addressed first.

    1. Why Use Sprints in Project Management?

    Sprints offer a variety of benefits for project management, including:

    • Improved collaboration: By working together on a shared set of goals, team members can easily communicate and collaborate on tasks, leading to better overall performance.
    • Adaptability: Sprints allow for adjustments to be made as new information arises, ensuring that the project remains relevant and efficient.
    • Faster delivery: With a focus on shorter iterations, sprints help to deliver features or updates more quickly, enabling teams to respond to market needs and customer feedback.
    • Greater transparency: Sprints allow for clear visibility into project progress and potential obstacles, fostering a culture of accountability and continuous improvement.
    1. The Sprint Process: How Does It Work?

    The sprint process is divided into several stages:

    • Sprint Planning: The team meets to discuss and prioritize the user stories for the upcoming sprint, ensuring that everyone is aligned on the goals and expectations.
    • Daily Stand-ups: Short, daily meetings are held to discuss progress, address any issues, and keep the team on track.
    • Sprint Review: At the end of the sprint, the team reviews the completed work, discussing what went well, what could be improved, and how to apply those lessons to future sprints.
    • Sprint Retrospective: After the sprint review, the team reflects on the overall process, identifying areas for improvement and implementing changes to enhance future sprints.
    1. The Role of the Scrum Master

    The Scrum Master is a critical role in the sprint process, responsible for ensuring that the team follows Agile principles and practices. This individual helps to facilitate communication, remove roadblocks, and maintain a positive and productive work environment.

    1. Embracing Sprints for Success

    Sprints have proven to be a highly effective approach to project management, enabling teams to collaborate efficiently, adapt to change, and deliver value to customers more quickly. By understanding and embracing the sprint process, organizations can stay competitive and drive innovation in an ever-evolving digital landscape.

  • Building a Custom Page Builder with Advanced Custom Fields Flexible Content Field

    Building a Custom Page Builder with Advanced Custom Fields Flexible Content Field

    Advanced Custom Fields (ACF) is a powerful WordPress plugin that enables developers to create custom meta boxes and fields for their website. One of its standout features is the Flexible Content Field, which allows you to create versatile and dynamic layouts with ease. In this article, we will discuss how to build a custom page builder using ACF’s Flexible Content Field, leveraging the existing knowledge from the E2M Solutions article.

    Why Use ACF and the Flexible Content Field?

    ACF simplifies the process of adding custom fields to your WordPress website, allowing you to create fields for various content types like text, images, and video. The Flexible Content Field is a powerful layout builder that enables you to create a variety of content sections on your website without needing to code complex templates. This feature is especially beneficial for developers looking to create custom layouts with ease and simplicity.

    Getting Started: Installing ACF

    Before diving into building a custom page builder, you need to have Advanced Custom Fields installed and activated on your WordPress website. You can download the free version of ACF from the WordPress plugin repository or purchase the Pro version for additional features.

    Creating a Custom Page Builder with ACF

    1. Register a new custom field group

    To start building your custom page builder, create a new custom field group in ACF by navigating to Custom Fields > Add New in your WordPress dashboard. Give the field group a name, such as “Page Builder.”

    1. Add a Flexible Content Field

    Within the custom field group, click on “Add Field” and select “Flexible Content” from the field type dropdown. Name the field “Page Builder Sections” or something similar.

    1. Create layout sections

    Now, you can begin adding layout sections to your Flexible Content Field. Click on the “Add Layout” button and give your layout a name, like “Text Section.” Then, add the necessary fields for your layout. For a text section, you may want to add a WYSIWYG editor, a text field for the section title, and an image field for an optional background image.

    Repeat this process for each layout you want to include in your custom page builder, such as image galleries, video sections, or call-to-action blocks.

    1. Assign the custom field group to your desired post type

    Under the “Location” settings in your custom field group, choose the post type where you want your page builder to be available. For example, you might want it to appear on Pages, Posts, or a custom post type.

    1. Implement the custom page builder in your theme

    In your theme’s template files, add the necessary code to display the content created with your custom page builder. To do this, use the “have_rows” and “the_row” functions provided by ACF to loop through the layout sections and output their content.

    Here’s an example of how you might implement the custom page builder in a template file:

    <?php if( have_rows('page_builder_sections') ): ?>
      <?php while ( have_rows('page_builder_sections') ) : the_row(); ?>
    
        <?php if( get_row_layout() == 'text_section' ): ?>
          <div class="text-section">
            <?php if( get_sub_field('section_title') ): ?>
              <h2><?php the_sub_field('section_title'); ?></h2>
            <?php endif; ?>
            <?php the_sub_field('content'); ?>
          </div>
        <?php endif; ?>
    
        <!-- Add other layout sections here -->
    
      <?php endwhile; ?>
    <?php endif; ?>
    

    By leveraging Advanced Custom Fields and the Flexible Content Field, you can create a custom page builder that is both easy to use and highly

  • Update are coming soon

    Update are coming soon

    Eclipse Digital has been growing!

    And with that growth there are changes coming soon to our website. We have already updated our logo and are in the process of redesigning our website with a look to match our brand. We are looking forward to showing off our changes to you in phases.

    Get more traffic to your eCommerce

    What do you think of the new logo? We would love to hear your thoughts. Need an updated website? Give us a call 612-524-8202 and we will help you with a redesign as well as optimize your site to achieve your business goals.

  • 3 Big Web Design Trends for 2022

    3 Big Web Design Trends for 2022

    2022 promises to be a stand-out year for web design. Current events will certainly come into play, and we all know that the pandemic has greatly affected the way users interact with websites. Mobile devices have also continued to become more powerful, and the privacy and safety of users’ information have come to the forefront of many people’s, and web designers’, minds. Check out these trends that are sure to affect website development in Minneapolis and beyond.

    Web Designer’s 3 Big Trends for 2022 Website Development in Minneapolis

    1. Sharing Instead of Telling

    Inspiring people with the message of your company or product means drawing them in with interactive experiences and visuals that will surprise and engage them. This year, you’re sure to see more background videos and animations that will engage the user’s mind while adding gentle motion to your page.

    Making these videos and animations subtle is the key to their effectiveness, as you want your pages to have life and energy without overwhelming your visitor. These micro-interactions can be triggered by hovering the cursor over a particular location, or when the user scrolls to a particular part of the page. This will help to gain the attention of your visitor while serving to share your message in a simple, digestible way.

    2. Simplicity

    If your business is looking to grow, it’s time to simplify your website. Using calming colors, vivid imagery, fewer words, and clear calls to action will help create lighter experiences that will encourage the user to delve deeper into your site. Rather than putting every bit of information upfront on one page, there will be simplified messaging that causes the user to want to know more. Complex conversations and busy imagery leave many visitors feeling overloaded with information.

    3. Safety-Focused

    Everyone is re-learning how to engage with the world after the last couple of years and people are undeniably overwhelmed. Design trends are evolving and are really focusing on helping people feel safe while preparing to reengage. Coaxing people back into the world includes giving them space, helping to reduce anxiety, and making them feel comfortable and protected.

    Focusing on safety includes not just the intricate details of the information they share with you, but on their emotional safety as well. Using natural, organic shapes and imagery inspired by the outdoors and their home decor will subtly give them a feeling of home while also encouraging them to venture into new spaces. This really is about aesthetics and feelings, as people want to be away from home, but also to be reminded of its comforts.

    With increased technical capabilities, websites have developed a lot of complexity over the last few years. Designers and developers must respond to cultural experiences and concerns in order to keep up with the competition. Contact Eclipse Digital today for a strategic analysis of your project. Whether you are building a website from scratch or just want to keep your current one updated, we are your one-stop shop for design and development.

  • How to Choose the Right Digital Marketing Agency for Your Business

    How to Choose the Right Digital Marketing Agency for Your Business

    In modern times, making a splash in the digital world is more important than ever. In the coming years, you’re likely to draw in a huge amount of your business through digital channels. Clients are using social media, websites, and other digital avenues to get information on products and services. That’s why it’s so important to choose the perfect digital marketing agency to meet the needs of you and your company in the Minneapolis area and beyond.

    How to Choose the Right Digital Marketing Agency for Your Business Based in Minneapolis

    Look for Experience

    Digital marketing is important. In fact, a successful campaign could be the difference between success and failure for your business. So, it’s important to choose a marketing agency with plenty of experience,

    Our staff includes professionals with years of experience in the world of advertising, digitally and otherwise. We promise to make the best use of all the expertise we’ve gained over the years to ensure your campaign runs smoothly.

    Great Communicators

    As much as quality marketing nous is vital to an excellent marketing campaign, soft skills are important too! After all, you need to communicate well with the company you hire, ensuring you’re able to get across everything you’re looking for in the campaign as well as communicating during the process.

    We’re committed to offering an excellent customer experience for everyone we work with, and that’s a philosophy with its roots in great communication. Only by being open can we hope to address your needs and ensure your campaign runs smoothly.

    A Range of Services

    Marketing isn’t always straightforward. There’s a lot to consider when planning a campaign, and sometimes things can change quickly. That’s why it’s important to work with a company that offers a range of different services to ensure versatility and adaptability in the event you need to suddenly change course.

    We offer a variety of different services, including web design, competition monitoring, and digital marketing. We’re adept at turning our hands to new tasks and overcoming all the different challenges we might face, so when you work with us, you know you’ve got a dynamic and changeable company on your side.

    Strong Portfolio

    Promises of great work are great, but at the end of the day, your bottom line is at stake here. You don’t want to just hear good things, you want to see concrete evidence of great work the agency has conducted in the past, ideally with high-profile candidates. The best way to see the kind of work your marketing company is capable of is by browsing their portfolio.

    Some newer companies don’t have much work to share with potential customers, making it difficult to know whether they’ll be a good fit for their team. Here at Eclipse Digital, we’re proud of our extensive portfolio. We’ve worked with a wide range of different businesses in all kinds of fields and you can see for yourself the quality of work we can produce.

    Want to get more information on the way digital marketing can help you and your business? Contact Eclipse Digital today for all your digital marketing needs!